Pattisson Hygienic Cycle Saddle Advertisement (Undated) — Adopted as Standard by Humber, Elswick, Swift and Griffiths, from the West End Agency, New Bond Street

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THE
“PATTISSON”
HYGIENIC CYCLE SADDLE
ADOPTED AS STANDARD
BY
Humber and Co., Ltd.,
ELSWICK CYCLES Co., Ltd.
SWIFT CYCLE Co., Ltd.
GRIFFITHS CYCLE
CORPORATION, Ltd.
ETC. ETC.
REMOVES the ONE
GREAT DRAWBACK
of CYCLING,
VIZ.,
Perineal Pressure,
AND GIVES
COMFORT,
HEALTH,
AND
EASE.
ANATOMICALLY PERFECT
FROM AN AGENT:
“The Saddle suits splendidly; in fact, the gentleman would have had to give up riding if he had not got it.”
FROM A LADY:
“The Saddle has enabled me to ride very much farther than I could on any other I have tried, and I have tried many.”
THE BRITISH “PATTISSON” HYGIENIC CYCLE SADDLE CO., Ltd.’
WEST END AGENCY FOR
HUMBER & CO., Limited,
86, NEW BOND STREET, W.
Cycle Repairing & Enamelling Works:
BLENHEIM ST., BOND ST., W.

[A black-and-white advertisement in a double ruled frame. An engraving of a leather saddle, split lengthwise into two lobes joined by a metal clip at the rear, stands in the middle with the words ANATOMICALLY PERFECT printed across it in white; the list of firms stands at its left and the list of claims at its right, and the two testimonials run across the width below.]