Lyotard 1955 Advertisement — Lyotard Pedals, Universally Known

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Pédales

LYOTARD
SURY-LE-COMTAL (LOIRE)

Universellement connues

[A ruled advertisement set entirely in type, in black on a tan ground. No drawing or photograph appears. The panel is closed at top and bottom by thick horizontal black bars, with a thin vertical rule down each side. The word “Pédales” stands centered near the top in a large italic script face. The firm’s name “LYOTARD” fills the width in very large heavy sans-serif capitals, with an oversized initial “L” whose foot extends under the other letters, and the town and department in smaller bold spaced capitals sit on the line beneath, starting to the right of that foot. The tagline “Universellement connues” is set across the width in a large italic roman face, and a single round black dot stands centered below it. No signature or agency mark is present.]

[This advertisement shares page 200 of L’Officiel du cycle with advertisements for Le Chemineau, Sider and Lambert et Cagnon, each held here as its own record.]