La bicyclette aura sa place à la 37e Foire de Lyon — L’Officiel du cycle, 5 March 1955, the Cycle Trade at the Fair of 16 to 25 April, Groups 49 and 49 bis and Fair Services

From L’Officiel du cycle, du motocycle et du camping, 5 March 1955, N° 5, page 35: la bicyclette aura sa place à la 37e Foire de Lyon, 16 to 25 April: the bicycle trade at the fair, motor vehicles versus the simple bicycle, groups 49 and 49 bis for cycles and accessories. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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LA BICYCLETTE AURA SA PLACE
A LA 37e FOIRE DE LYON

du 16 au 25 avril

[Ebykr summary; the article’s text is not reproduced. The writer says the considerable growth of motor vehicles is bound to slow production of the simple bicycle, yet the bicycle will long remain an indispensable tool for a great many modest workers and, apart from sport, an important element of tourism that does not seek long distances. Cycle dealers (“Commerçants en cycles”) will be all the more interested in the “samples” shown at the 37th international Foire de Lyon, since the weight savings, the improved mechanisms and the better accessories on the models show that arguments founded on quality keep their force. Beside the motorcycles, scooters, vélomoteurs and cyclomoteurs, all on the rise, the Vélocistes will find along the covered street of the Grand Palais a rich range of the sturdiest and lightest cycles and the best-studied accessories. Groups 49 and 49 bis, reserved for all motor vehicles, cycles and their accessories, have grown steadily, notably since the 1946 fair that followed the trials of the last war: in 1954 the number of producing firms in these groups had more than doubled against 1946 and almost tripled against 1938. Readers are also urged to visit other professional groups, especially Group 35, sporting goods, and Group 36, camping, pleasantly placed in the Parc de la Tête-d’Or.]

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[Ebykr summary, after a three-star break. The writer asks whether it is necessary to recall the general importance of the great forward-contract market on samples being prepared at Lyon, where each year at the same season the most varied elements of the world economy meet on every level of human production. Presenting samples by professional group lets supply and demand operate under the best conditions with loyal competition in the least time. A further benefit of these meetings between Producer and Merchant lies in the information they can gather on market trends, and the text continues in the next image.]

[A text-only page section in black on a plain field. A two-line heading in tall condensed roman capitals with a superscript “e” after the 37 stands across the full width, with the line “du 16 au 25 avril” beneath it in bold italic type. The body text is set in italic roman type in full-width paragraphs with indented first lines, and a small cluster of three asterisks sits centered between two sections. No drawing, signature, agency mark or firm address appears. The text breaks off at the bottom edge of the image and continues in the next image.]

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[Ebykr summary, continued from the previous image; the article’s text is not reproduced. The merchants can also exchange information on the needs and tastes of the clientele. Besides its own services (Administration, Renseignements, Propagande), each annual meeting of the Foire internationale de Lyon holds on its grounds many services for exhibitors and visitors: S.N.C.F. for travelers and goods, post offices and telephone booths, Customs, Tourist Office, interpreter and stenographer services, infirmary and children’s nursery, along with car garages, three restaurants, numerous snack bars, a newspaper kiosk and a hairdressing salon. For ten days the Foire is a true city overflowing with life. Transport to the fairgrounds from all parts of the city is normally ample, and during these ten days many special express coach services leave from the Perrache station and the city center and stop at the entrance, where there is also a taxi stand.]

[Ebykr summary, after the photograph; the article’s text is not reproduced. The S.N.C.F. grants a 20 % reduction on the normal fare to two qualified representatives of each trading house, from the day before the opening of the Foire to the day after its close. All information on this is supplied on request by the Administration de la Foire de Lyon, passage Ménestrier, Lyon (téléphone : Burdeau 55-05). Buyers and participants are advised to arrange lodging in Lyon well ahead for the fair period; any request goes to the Service du Logement de la Foire de Lyon, gare de Perrache, Lyon (téléphone : Franklin 51-10).]

[A text-and-photograph section in black on a plain field. Body text in italic roman type fills the full column width above and below a halftone photograph of the interior of an exhibition hall. The photograph is taken from a raised viewpoint looking down a hall with two tiers of galleries with railings along the left side and a high roof overhead; below, on the floor, bicycles stand in rows on low display platforms beside enclosed stands that hold motorcycles, with a few other machines in the background. A faint sign reading “RESTAURANT” appears high at the right, and another sign is partly legible along the lower gallery. The photograph carries no printed caption, credit or agency mark, and no signature or firm address appears apart from the Foire administration addresses in the text.]