Le 60e anniversaire de « L’Officiel du cycle et du motocycle » — L’Officiel du cycle, 6 October 1951, 1891-1951

From L’Officiel du cycle, du motocycle et du camping, 6 October 1951, the paper’s special number for the 1951 Paris Salon du Cycle et du Motocycle and its 60th anniversary, page 5: the paper’s own history from Le Cycle of 1891 through Cycle et Automobile Industriels and L’Officiel de l’A.C.M. to its two editions of 1950, with Félix Lainé’s portrait. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
LE 60e ANNIVERSAIRE
DE ” L’OFFICIEL DU CYCLE ET DU MOTOCYCLE ”

1891-1951 :

[Ebykr summary; the article’s text is not reproduced. The paper marks its 60th anniversary with this special Salon number for the Salon du Cycle et du Motocycle. It notes that the journal first appeared in 1891, at the very moment, after countless trials, when the bicycle was taking off as an industry and a trade.]

Félix LAINÉ (1863-1949)
Fondateur de notre Revue

” LE CYCLE ”

[Ebykr summary. The paper was then titled « Le Cycle »; its founder Félix Lainé, described as technician, sportsman and journalist, made it a fine illustrated publication. From 1896 Lainé changed course, leaving the purely sporting and touring formula to make the journal a monitor of technical and economic progress for the young national cycle industry and a link between makers and dealers.]

” CYCLE ET AUTOMOBILE INDUSTRIELS ”

[Ebykr summary. Under the new title « Cycle et Automobile Industriels » (the automobile, derived from the cycle by motorization, was then making its first appearance), the new formula was a great success until the eve of the Second World War, when the war and the founder’s age slowed and then halted it for a time.]

” L’OFFICIEL DE L’A. C. M. ”

[Ebykr summary. From 1930 the paper took the title « L’Officiel de l’Automobile, du Cycle, de la Motocyclette ». A loyal readership of craftsmen, dealers, manufacturers and technicians, passed from father to son, kept up a large correspondence with it and let it defend their causes in well-remembered campaigns.]

[Ebykr summary. On the founder’s death in 1949 the direction passed to his son-in-law M. Alexis Tantet, who had assisted him for nearly 40 years; Tantet in turn found in his own son-in-law, M. Jacques Catinat, an energetic editor-in-chief, and together they restored the paper to its prewar position. The growing size of the Salon special numbers of 1948, 1949, 1950 and 1951 is offered as proof; the regular issues have doubled in pages, with leading specialists at the head of each section, abundant illustration, returning and new subscribers and a large readers’ correspondence.]

” L’OFFICIEL DU CYCLE ET DU MOTOCYCLE ” …

[Ebykr summary. Since the spring of 1950 the paper has appeared in two separate editions, one for the cycle and motorcycle (to which this special number belongs) and the other for the automobile.]

… ET ” L’OFFICIEL DE L’AUTOMOBILE ”

[Ebykr summary. The paper promises to keep improving both editions and thanks its readers and advertisers for their letters. As a witness of the progress of mechanical locomotion it offers, for its 60th anniversary, a graphic synthesis of the evolution of the cycle, the motorcycle and the automobile, drawn by its contributor Gedovius, on the two following pages.]

La « CYCLOGÉNÉALOGIE »
L’ « AUTOGÉNÉALOGIE »
(Les grandes conquêtes techniques)

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[A halftone portrait photograph of Félix Lainé, head and shoulders, three-quarter view, an elderly man with swept-back gray hair, a wing collar and a patterned tie, set at the upper left of the page with its two-line caption beneath. The title is in large italic sans-serif capitals between triple rules, with a short triple rule below; section heads are bold condensed capitals in quotation marks, two small asterisms divide the right column and a ruled box at the lower right announces the two genealogy plates. No signature or photo credit. The drawings and lettering of the facing Autogénéalogie plate (cars, wheels, “Et voici comment notre ami Gedovius …” in reverse) show through faintly across the whole sheet; they are not printed on this page.]