Dans un beau local tout neuf, le Salon 1964 — Le Cycle, October 1964, by Daniel Rebour

Daniel Rebour’s editorial opens Le Cycle n° 51, October 1964, the Salon issue of the magazine he edited: “Dans un beau local tout neuf, le Salon 1964 doit marquer une certaine stabilité de l’Industrie du Cycle”, on the first Salon in the new Hall S at the Porte de Versailles. The title, byline, the note on the cover and the masthead are transcribed as printed; the editorial’s text is summarized in Ebykr’s words, and the page image carries it in full.

— Page 1 —
Dans un beau local tout neuf,

LE SALON 1964

doit marquer une certaine stabilité de l’Industrie du Cycle

Le nombre des stands est sensiblement le même qu’en 1962, mais on doit regretter plusieurs abstentions difficilement explicables, alors que quelques disparitions, prévues, ne doivent pas inquiéter ceux qui tiennent…

par Daniel REBOUR

NOTRE COUVERTURE

représente, photographiée quelques jours avant l’ouverture du Salon du Cycle, à la Porte de Versailles, l’entrée principale du hall tout neuf qui nous est heureusement attribué cette année, nous changeant des locaux vétustes, mal clos et non chauffables auxquels nous étions habitués…

(Suite page 7.)

LE CYCLE
MOTOS-CYCLOMOTEURS-SCOOTERS
KARTING

REVUE MENSUELLE
Rédacteur en chef :
Daniel REBOUR

SIEGE SOCIAL, 7, rue Darboy — PARIS-XI
Tél. : OBE. 27-90
Série mensuelle – NUMERO 51 – 19e ANNEE

[Ebykr summary; the article’s text is not reproduced. Daniel Rebour recalls the magazine’s repeated complaints about the premises given to the Salon du Cycle et du Motocycle at the Parc des Expositions of the Porte de Versailles: doors that would not shut, no heating, a restaurant that was distant, expensive and poorly kept, and parking that was too small, crowded and hard to reach. He notes that 1964 brings a clear improvement, at least in the premises: the Salon moves into a brand-new hall along the avenue Ernest-Renan. It forms an upper floor above a hall reserved for four-wheeled vehicles, is reached on the level from the main entrance of the Exposition by wide footbridges, and is bordered to the south by the stretch of the new boulevard périphérique that crosses the Porte de Versailles on a road bridge. He describes its modern look, the porches over its entrance doors, a roof half made of glazing that keeps it bright, two wide staircases down to the ground floor lined with stands (among them those reserved for the Presse), hot-air heating and a restaurant at one end, and asks whether the old and still possible threat of moving the Salon to la Défense earned this favor. About 140 stands are to gather on October 1, only very slightly fewer than in 1962, which he reads as a sign of stability in the trade, though far below the 300 exhibitors of a few years earlier. He blames laws, perhaps necessary but clumsily applied, for killing the French motorcycle and scooter, and with them for a sharp fall in the number of makers and accessory firms. He regrets the so-called concentrations that put one marque under the financial and technical control of another firm or make a once-famous name disappear, and the firms that stayed away despite, or because of, a satisfactory volume of orders, holding that absence is always poor policy even when being present seems to bring nothing immediate. He judges the French two-wheeler trade sound overall: mopeds (cyclomoteurs) still sell well and, in spite of a general slowdown in orders that hits the automobile trade even harder, the makers are assured of enough business. The text continues on page 7. No firm, marque or product is named on this page.]

[The page carries no drawings or photographs. Its only picture is the magazine’s masthead logo in the strip at the foot, the large C of Le Cycle drawn as a heavy ring. No drawing on the page is signed “Rebour”; his name appears only in the typeset byline and in the masthead strip.]

5