Jacquemard 1955 Advertisement — Idéal Drum-Brake Hubs for the Cycle and the Motorcycle

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MOYEUX-FREINS A TAMBOUR
POUR CYCLE ET MOTOCYCLE

FREIN A TAMBOUR
TOUTES CATÉGORIES

MARQUE DÉPOSÉE
“IDÉAL”

Établissements CL. JACQUEMARD
Rue de la Michalière — SAINT-ÉTIENNE
Téléphone : E³ 70-13 — E³ 76-65

Maison fondée en 1906 — 2 Usines — 12.000 m² couverts
LA PLUS IMPORTANTE PRODUCTION DU MONDE

HALL du CYCLE : Stand 104

[A landscape advertisement in black and white inside a thin ruled border. A two-line headline in heavy slanted sans-serif capitals runs across the top, the second line set to the right of the first. In the center a halftone photograph shows a drum-brake hub lying on its side, with a wide ribbed brake drum, rows of small round holes, a toothed sprocket at the right, a perforated brake arm at the left and a threaded axle ending in a crossbar handle at the right. To the left of the photograph a short two-line caption is set in spaced capitals, and to the right the words “MARQUE DÉPOSÉE” in spaced capitals sit above the name “IDÉAL” in a small lettered mark with quotation-like flourishes. Beneath the photograph the firm’s name is set in bold roman, the street and town in widely spaced italic and the telephone numbers in small bold type between two short rules. Two lines of bold capitals and lower case below give the foundation date and output claims. A line of light type in the margin under the frame gives the hall and stand. No artist signature is visible.]

[This advertisement shares page 80 of L’Officiel du cycle with an advertisement for d’Exploitation de Carburateurs.]