Holdsworth 1937 Catalog — La Quelda, the Upright Typhoon, Tornado, Curlew, Stelvio Tourer, Olympic and Cyclone, the Tandems, Sidecars and Order Forms

W. F. Holdsworth’s catalog for 1937 (“improved for 1937”, “our 1937 range”), with its order form and hire-purchase proposal form. The welded La Quelda is billed as the “1940 Model”.

— Page 1 (front cover) —
HOLDSWORTH

[On a printed slip laid across the cover:]
INCREASED PRICES
CYCLES .. .. PRICE INCREASE 7/6
TANDEMS .. ” ” – 10/-
OTHER ITEMS .. PRICES ON APPLICATION

[Holdsworth’s front cover: a stylized red bicycle with a large red wheel on blue concentric arcs, above the name in white on a blue band. A separate printed slip in red, announcing increased prices, lies across the middle at an angle. The cover is creased across the middle and cracked near the top left.]

— Page 2 —
WHEN ORDERING YOUR MACHINE
THE FOLLOWING WILL BE FOUND USEFUL :—

FRAME SIZE
This is arrived at by deducting 10 inches from your inside leg measurement. Example : if you have a 32 inch measurement, a 22 inch frame will be found most suitable. The 10 inch reduction is needed for crank length and saddle.

SADDLES
Narrow and firm saddles with very little springs are most suitable for fast riding with dropped handlebars, they enable all the riders’ push to be put into the right place.
Springy saddles are more comfortable for touring and easy riding, especially with flat handle bars. REMEMBER a comfortable saddle means a lot.

TYRES
Select the lightest possible for your needs. Many good specifications are spoilt by the fitting of heavy tyres. Roads are, in the main, excellent and punctures are few. Light tyres will give every satisfaction. Tubulars are recommended for very fast work and, of course, for racing.

GEARS
If your choice is for a fixed wheel, by all means have normal gear say 67 in. for general use with 6½ in. cranks, for road racing from 75 in. to 85 in., and for path racing on good cement from 85 in. to 95 in., on grass 72 in. to 81 in. Variable gears are strongly recommended for touring. It is a matter of personal choice between a derailleur or hub gear.

HANDLEBARS
A slightly dropped bar is most suitable for general use. Be careful to choose one which has a good “top” position. Flat bends are ideal for touring when time is no object.
DON’T make the popular mistake of having a long forward extension. It is far better to have a bar going fairly well forward, this gives more positions on the bar itself and gives you more control over the machine.

BRAKES
With a fixed wheel, generally speaking, one is enough. Fashion shows the front to be more popular but it is a matter of choice. Two brakes should always be specified if a free wheel is intended. Hub brakes are excellent and strongly advised for touring.

FINISH
This is entirely a matter of personal opinion. A coloured machine looks nice, but an “all black” is recommended for touring and hard everyday use.

SADDLE POSITION
Straight pins are most popular, they give a rider the position most usually desired. “L” pins and curved pins are only really suitable for path racing.

IF IN ANY DOUBT, WRITE ME PERSONALLY.

[Holdsworth’s advice when ordering a machine, printed in blue: frame size, saddles, tires, gears, handlebars, brakes, finish and saddle position, each named in a shadowed box beside its paragraph. A crease runs across the page at the Gears paragraph, and a gray shadow of the page edge runs down the right side.]

— Page 3 —
W. F. HOLDSWORTH is an ACTIVE CYCLIST. Holidays and many week-ends are spent on single or tandem. Here’s a snap taken in Southern Ireland last year.

My Policy !
To make a really good cycle which will give absolute satisfaction. All machines are built, brazed, or welded, fitted and assembled at my own works in Putney.
All mechanics are skilled workmen. No one is employed merely because of his ability to ride, although several of my employees are good riders and good luck to them. No one is paid to ride a HOLDSWORTH Cycle—all purchasers receive absolutely equal treatment.

W. F. HOLDSWORTH
121, LENNARD ROAD
BECKENHAM – KENT

Sale Shops and Show Rooms.
132, LOWER RICHMOND ROAD
PUTNEY
185, MARKHOUSE ROAD
WALTHAMSTOW
69, HIGHBURY PARK, N. 5
(Nr. Arsenal F.C.)
5, THESIGER ROAD
PENGE
Holdsworth’s Provincial Depot – 575, MOSELEY ROAD, BALLSALL HEATH, BIRMINGHAM

MANY AGENTS THROUGHOUT GREAT BRITAIN

[A photograph captioned as W. F. Holdsworth in Southern Ireland, astride a loaded touring bicycle by a stone wall, beside “My Policy!” on a tilted card and the Beckenham address with the sale shops. He wears a jacket and shorts, with hills behind. The card runs down behind a heavy rule above the address, and a horizontal crease crosses the page through the card.]

— Page 4 —
LA QUELDA—1940 Model
WELDED THROUGHOUT

This machine, welded throughout by experts in Holdsworth’s own workshops was the centre of interest and admiration at the 1936 Olympia Show. NO lugs are used at all, and it is this fact that makes the Continental machines different. It is not merely the angles, etc., but the fact that the tubing after being welded “is one piece.” Weight (complete with Gear and two Brakes) 23 lbs.
All bumps, shocks and jars are distributed over the whole of the machine and the result is entirely different to lug and tubing design !
Remember all machines used in the Tour-de-France are welded.

SPECIFICATION

FRAME.
Of H.M. Tubing, carefully and accurately welded, this can be made to any design as it is not governed by lugs cast to specified angles. Our model is based on the current requirements abroad and at home.
Top Tube 22⅝”, Seat Tube 22″, Tubes all 1⅛” tubes, Seat tube angle 70°, Head tube angle 73°. Continental drop-out, specially designed for chaingear. Wheelbase 41½”, bracket height 10½”, with 26″ wheels. Built to give bare mud-guard clearance with 27″ wheels. The forks are very latest Continental Taper “D” to Round 2⅝” gradual rake. Note the French type mudguard eyes.

CHAIN WHEEL AND CRANKS.
Williams C34 chrome plated—46″ × ½” × ⅛” with 6½” cranks.

CHAIN.
Coventry Roller ½” × ⅛”

WHEELS.
27″ built with Holdsworth Narrow barrel Hubs and Tabucchi Maple Rims.

TYRES.
Dunlop No. 3, Constrictor “Viper” or Tabucchi “All Rounder” Tubulars.

SADDLE.
Brooks B.17 Champion (Standard, Normal or Sprinter) or Mansfield “Ormond.”

BRAKES.
Two Bulla Duraluminium—featherweight Calipers.

HANDLEBAR.
Reynolds Heavychromed Continental design, Continental diameter on genuine Chater Lea right-angle extension.

GEAR.
Simplex, Osgear or Cyclo “Ace” Derailleurs giving any desired ratio, the wheel easily removed and replaced.

PEDALS.
Webb Quill design 5/32″ balls, with plenty of room, solid centre.

FINISH.
Best rust-proof, finished in “Continental” Cane, Paloma Green or Sebastian Blue, lined and panelled with chrome crown, front ends and rear ends—colour bands to order.

£12/19/6
Cash, or Easy Payment
Deposit £2
Twelve monthly payments of 21/6

2

[Holdsworth’s La Quelda, headed as the 1940 model and welded throughout, in a photograph of the bicycle with dropped handlebars and no mudguards, with its specification and a price box for cash or easy payments. An ornamental border frames the page, a paper tag hangs from the handlebar in the photograph, and a horizontal crease runs in from the left edge.]

— Page 5 —
THE UPRIGHT TYPHOON

The most popular model during 1936 improved for 1937 by offering a choice of either Dunlop “Sprite” or John Bull “Firefly” Tyres and giving chrome front and rear fork ends. Continental bands complete this first-class job. Note the first-grade Brooks Saddle, the famous B17 Champion. Also Williams detachable C34 Chain Wheel set.

SPECIFICATION

FRAME.
The popular Upright Design. Seat tube set at an angle of 70 degrees with the ground. Solid cast lugs, with wide drifted profiled “D” section cast crown.
Reynolds’ 19/22 butted tubes. Straight brazed up taper seat-stays. Fluted chain stays. “Russ” pattern fork blades. Solid fork ends, front and rear. Brazed on adjustable lamp bracket, reflector and mudguard eyes, and pump pegs.
All lug work fish-tailed and feathered down. 12″ straight chrome seat-pin. Brampton fittings throughout.
CHAINWHEEL & CRANKS.
Williams C.34 chrome chain-wheel set. 46th or to order. 6½” cranks, with detachable 3-pin right-hand crank, allowing chainwheels to be changed easily and quickly.
PEDALS.
Brampton latest mark “10” pedals, or Phillips ” ” Grande Vitesse ”
CHAIN.
Coventry Roller chain ½” × ⅛”.
HANDLEBAR & EXTENSION.
Chrome plated S. Highgate bend on adjustable clip, with Holdsworth Pathgrip or Shockstops.
SADDLE.
Brooks’ B.17 champion saddle (Narrow, Standard or Sprinter). The best grade saddle.
HUBS.
Holdsworth’s “Worthy” narrow barrel race hubs, double-cog, fixed cones, absolutely reliable. Or Brampton Race or Bayliss Wiley 9/10 Hubs.
WHEELS.
Are genuine Holdsworth built 23-gauge black Endricks, with best black double butted spokes. Rims 26×1¼”.
TYRES.
Dunlop “Sprite” or John Bull “Firefly” 26″ × 1¼”.
BRAKES
Webb, front Caliper, or Phillips’ latest Agrippa caliper (bolt on).
MUDGUARDS.
Bluemels’ White Featherweight guards with Hiduminium stays (4 ozs. less to carry), Black guards if required.
GEARS.
Two fixed cogs. 66 and 74 or choice.
EQUIPMENT.
Wing-nuts, Bluemels pump, reflector, combined with safety flap. Tecalemit lubrication.
FINISH.
Genuine rust-proofed by positive process, and brushed and stoved four coats, Ruby Red, or any coloured enamel. Front and rear fork ends and crown, Holdsworth’s integral-deposit chrome plate, Continental bands.

£7/17/6
Cash, or Easy Payments
DEPOSIT 20/-
Twelve monthly payments of 13/5

Approx. Weight 27½ lb.

WITH SPRINTS £9 0s. 0d.
Tabucchi Maple Rims. Constrictor “Viper,” Tabucchi “All-Rounder” or Dunlop Tubulars. No Guards.

3

[Holdsworth’s Upright Typhoon in a photograph of the bicycle with mudguards and dropped handlebars, with its specification, a price box for cash or easy payments and a boxed price with sprints. An ornamental border frames the page, and a horizontal crease runs across it through the Tyres and Brakes entries.]

— Page 6 —
TORNADO

SPECIFICATION

FRAME.
20″, 21″, 22″ or to order. Made from Reynolds “531 ” or High maganese Air-craft double butted tubing. 20-24 seat tube s.b. 22-24 top tube. 20-24 down tube. 20 gauge head tubing.
Wheelbase 41½”. Bracket Height 10½”.
Top tube 21⅝”.
The ¾” round taper chain stays of 20 g. are designed to the greatest possible degree of rigidity, allowing maximum wheel clearance ; there is no fluting, flattening, etc., of the chain-stays, all the tubes are perfectly round and straight.
The plain ½” round seat-stay is quite exclusive, and stiffens the back triangle beyond belief.
FORKS.
Fitted with the exclusive Australian Fork with a special rake and set, giving the utmost resilience and greatest strength.
CHAINWHEEL.
Williams chrom. C. 1,000 racing set 44T, 3-pin fixing chain-wheel.
PEDALS.
Brampton solid centre Race pedals chrom. plated. “Boa ” or B.S.A. quill pattern to order.
CHAIN.
“Coventry Elite ” with spring clip fastening, the best cycle chain.
HANDLEBAR & EXTENSION.
H/Bar extension. Best light-weight welded design patent No. 340856, clip fitting. Bend. Shallow Highgate 15″ wide or to order.
GRIPS.
Constrictor Antishock 5″ or 7″ or Shockstops to order.
SADDLE.
B.17 Narrow saddle. B 18. Lycett Aero Dural or Terry C.T.C.
WHEELS.
Solite 15 oz. Racing, Bayliss Wiley, featherweight or Blumfield High Carbon hubs, D.G. chromium plated. Coventry Swaging Co’s best spokes and nipples with Dunlop 26″ or 27″ High Pressure Rims. Lightweight wing-nuts.
TYRES.
Dunlop High Pressure Covers and Tubes.
BRAKE.
Rear Resilion Cantilever Model “A” or ” Bulla ” dural front caliper.
MUDGUARDS.
Bluemels white “No-weight ” with separate front extension. All brazed on.
GEARS.
16-18 fixed cogs, and lock ri gs, giving gears of 63-71.
FINISH
Flamboyant on Nickel. Also in Black, Silver, Gold, Morocco Blue or Signal Red. Heavily chromed front fork tips and rear stay ends. Continental Bands.
EQUIPMENT.
Bluemels “Noweight ” pump. Box and Cone spanners. Prismatic reflector.

£10/15/0
Cash, or Easy Payments
DEPOSIT 20/-
Twelve monthly payments of 18/11

Approx. Weight, 23 lbs.

This Cycle can be produced specially lightened down to 14¾ lbs. Sprints, no guards or brake.
£13 13s. 0d.

4

[Holdsworth’s Tornado in a photograph of the bicycle with mudguards and dropped handlebars, with its specification, a price box for cash or easy payments and a boxed price for a lightened version with sprints. An ornamental border frames the page, and a faint horizontal crease runs across it at the Tyres entry.]

— Page 7 —
THE CURLEW
Built to the standard seat-tube angle of 68 degrees, this model is intended to interest those who find the upright design does not suit them.
SPECIFICATION
FRAME.
Solid cast Brampton lugs are used, carefully filed and cut away. Round section front forks of 2½” rake, make a distinctive design, and give great lateral rigidity. Wheel-base 42″
This model will appeal to the experienced clubman ! High Maganese, ” 531 ” or Chrome Molybdenum used throughout ! Brampton lugs finely filed down to W.F.H. Special cut-out designed to give maximum strength with minimum weight. Brampton fittings in chrome throughout. Solid front and rear fork ends (forward opening.) Mudguard eyes, pump pegs, lamp bracket all brazed on.
CHAINWHEEL & CRANKS.
Williams C.34 3-pin chrome chain-wheel set. 44 × ½ × ⅛”. with 6½” cranks.
HANDLEBARS & EXTENSION.
1″ adjustable extension (or to order). 15″ Shallow Highgate. Chrome bends.
HUBS.
Holdsworth’s ” Worthy ” narrow barrel Race Hubs, double cogged ,or Bayliss Wiley 9/10 hub.
RIMS.
23 guage Chrome plated Endrick rims, by Dunlop.
WHEELS.
“Worthy-well-built ” transfer guaranteed. Best quality spokes only used.
SADDLE.
Brooks B.17 Narrow saddle.
PEDALS.
Webb quill pattern solid centre pedals,—plenty of room.
CHAIN.
Renolds Roller chain. ½ × ⅛”.
GEARS.
” Worthy ” Cogs and lock rings. Bayliss Wiley wing nuts.
BRAKE.
Bulla Dural bolt-on front brake or Tabucchi.
TYRES.
Dunlop 26″ × 1¼” Sprite tyres, or John Bull Firefly.
MUDGUARDS.
Bluemels Featherwieght Guards (White) with Hiduminium Stays (4 oz. lighter) Combined front extension
EQUIPMENT.
Bluemels Black Pump, and reflector with safety flap.
FINISH.
Lustrous Flamboyants or best quality Coloured Enamels, three coats on rustproof foundation.
Front and rear tips and fork crown heavily chromed,—Holdsworth’s integral chrome.
£8/19/6
Cash, or Easy Payments
DEPOSIT 20/-
Twelve monthly payments of 15/6
Approx. Weight, 24 lbs.—Steels as above.
WITH SPRINTS £10 13s. 0d.
EASY PAYMENTS, Deposit 20/- and twelve of 18/9
Tabucchi maple Rims. Constrictor “Viper,” Tabucchi, “All-Rounder” or Dunlop Tubulars. No guards.
5

[Holdsworth’s Curlew, photographed, a lightweight with dropped bars and mudguards, with its specification, a price box for cash or easy payments and a box for the model with sprints. The page has an ornamental border.]

— Page 8 —
THE STELVIO TOURER
This model is absolutely ideal for week-ending, camping and touring. The over-size tyres ensure easy running over all classes of roads. The special ” Quill ” pannier carrier can be fitted to brazed on lugs, when building, and is then easily and quickly detachable, 5/6 extra.
SPECIFICATION
FRAME.
Frame size to order,—designed to ride easily over the worst roads, oversize tyres giving balloon effect. This is a Continental tip, and has been much sought after. Plenty of clearance is allowed, and it is built throughout of Reynolds’ 19/22 gauge Air-craft tubing, 20-guage head-tube, and 19-gauge fluted chain-stays. The front forks are specially stiffened, and their ” D—round ” section is 18/21-gauge.
The Brampton lugs are considerably lightened to the “W.F.H.” cut-out design. Brampton races, and Hoffman balls, with 12″ straight seat-pillar, complete. A fine touring frame ! All brake-work fittings and mudguard eyes are brazed on.
CHAINWHEEL & CRANKS.
C.34 set by Williams, amply respond to the lightest touch, and the chain-wheel is easily detachable.
CHAINS.
Renold improved roller. Ideal for hard wear, with clip fastening.
WHEELS.
26″ × 1¼” or 26″ × 1⅜”. Endrick or Westwood rims, 23 gauge, in black finish, with Sturmey-Archer rear hub brake. ” Worthy-well-built ” wheels with best English spokes, 14/16 butted rear, and 15/17 front.
TYRES.
Fort Dunlop, Roadster, or Sports in 26″ × 1¼” × 1⅜”, or 26″ × 1⅜” × 1½”
SADDLE.
Brooks’ B.66, B.75 B.17 champion or B.18 Roadster. Lycett’s Aero Dural or Terry.
HANDLEBAR & EXTENSION.
19″ ” W ” flat bend, celluloid covered, give the wrists an ease and the hands a free-ness that has to be experienced to be believed.
GRIPS.
5″ or 7″ Constrictor Anti-shocks.
BRAKES.
British Hub Co’s ” Super Solo ” hub-brake with compensating flanges. Strong front calliper brake, or Resilion. If desired, a front hub brake can be fitted instead of a rim brake !
PEDALS.
Brampton Solid Centre pedals. Chrome plated.
GEARS.
Cyclo 3-speed with waterproof cable, all parts brazed on neatly,—an efficient and reliable gear. You can obtain practically any gears you require. We suggest as standard —52—65—75. Sturmey gears to order.
MUDGUARDS
Bluemels No-weight with front extension complete, all fittings brazed on.
FINISH.
Finest black enamel (Four coats) on positive rust-proof foundation. Tecalemit grease system throughout !
EQUIPMENT.
Box and Cone spanner, Cyclo spanner, Pump, Reflector and White ” Belisha ” incorporated in Mudguard.
£10/15/0
Cash, or Easy Payment
DEPOSIT 20/-
Twelve monthly payments of 18/11
CHATER or B.S.A. fittings throughout
£12 12s. 0d.
EASY PAYMENTS, Deposit 20/– and 12 payments of 22/6
6

[Holdsworth’s Stelvio Tourer, photographed, a touring bicycle with a rear carrier and mudguards, with its specification, a price box for cash or easy payment and a box for the model with Chater or B.S.A. fittings. The page has an ornamental border.]

— Page 9 —
OLYMPIC
The OLYMPIC has been carefully designed upon the latest up-to-date Continental practice with parallel seat and head tubes set at an angle of 78 degrees with the ground. The possession of one of these machines will definitely stamp you as an up-to-the-minute connoisseur of the fastest and best in racing ” irons.”
SPECIFICATION
FRAME.
22″ with 22″ top tube. Bracket 11¼”. Seat tube at 78 degrees with the ground. Parallel head tube. Wheelbase 41¾”. Chater drop forged wide pattern crown giving ultra-adequate clearance. Plain seat and chain stays. H.M. or Chrome Molybdenum Tubing with solid cast lugs, which have been delicately feathered down. Chater Lea fittings.
CHAINWHEEL & CRANKS.
Genuine B.S.A. or Chater set, chromed.
CHAIN.
Coventry ” Elite ” ½” × ⅛”.
WHEELS.
27″ Built by Holdsworth in Airlite 14½ oz. hubs or Bayliss – Wiley featherweights. Tabucchi Maple rims.
TYRES.
Dunlop any number, Constrictor ” Viper,” Tabucchi ” All-rounder ” tubulars.
SADDLE.
Brooks B17 Champion (Standard, Narrow or Sprinter) or Mansfield Ormond.
BRAKES.
Two Bulla Duralumin featherweight calipers or Tabucchi.
HANDLEBAR.
Reynolds heavily-chromed any design on genuine Chater-Lea right-angle extension.
GEAR.
Simplex Professional racing derailleur, giving any desired ratio or Osgear or Cyclo ” Ace.” Special Continental drop-out so that wheel is easily removed and replaced.
PEDALS.
Genuine Chater or B.S.A. heavily chromed.
FINISH.
Coslettised and finished in Continental Blue with panel effect in Red or other colours to choice. Your own Club Colour bands on seat-tube. All usual parts heavily chromium plated, including fork and stay-end tips. Holdsworths ” integral chrome.”
£15/15/0
Cash, or Easy Payments
DEPOSIT 40/-
Twelve Monthly Payments of 26/10
Approx. Weight 21 lbs.
Brampton fittings, Williams C1000 Chainwheel and cranks, Webb solid centre pedals
£13/13/-. Deposit 40/- 12 payments of 22/10
7

[Holdsworth’s Olympic, photographed, a racing bicycle with dropped bars, a derailleur gear and no mudguards, with its specification, a price box for cash or easy payments and a box for the model with Brampton fittings. The page has an ornamental border.]

— Page 10 —
CYCLONE (PATH ROAD)
Built either for exclusive Path work with specially long draw back fork-ends or dual Path/Road with forward drop-outs, this machine is the real ” goods,” every ounce being utilised for propulsion. As used by several of the fastest men in the country. Can be specially built for Board-track work with short stiff back, 39″ wheelbase. Special forks, ” steep ” head.
SPECIFICATION
FRAME.
Special H.M. Aircraft or ” 531 ” Tubing (or Chrome Molybdenum), built into solid cast Brampton lugs expertly cut and feathered. Seat tube angle to ground 73 degrees. ” Richard ” ⅞” round front forks. 2¼” rake. Fine taper seat stays and ⅞” fluted chain stays. Solid front fork ends and special cut W.F.H. Rear ends, giving ample sliding adjustment (forward opening if desired) Wheelbase. 41″ or choice, Bracket height 11½”. Special Board-Track design with 39 ” wheel-base. Fork crown drilled for bolt on brake if required.
CHAINWHEEL AND CRANKS.
William C34 1″ pitch by 3/16″ for path, or C1000 ½” by ⅛” for road.
WHEELS.
“Worthily-well-built” 26″ or 27″ with Bayliss Wiley narrow barrel race hubs into Tabucchi 13 mm. Rims. or Dunlop High Pressure. Track nuts fitted.
TYRES.
26″ or 27″ any number Dunlop, Tabucchi ” Grass,” Constrictor ” Zone.”
SADDLE.
B.17 Narrow or Sprinter, Mansfield Ormond.
PEDALS.
” Webb ” Quill design with solid centre, good pedal with plenty of room.
CHAIN
Coventry Elite 1″ × ⅛” or 3/16″ or ½” × ⅛”.
COGS.
“Worthy,” Trusty and True, or Villiers.
HANDLEBARS and STEM.
” Bulla,” ” Sibbit,” ” Bailey,” etc., on specially built 1″, 2″ or 3″ extension chrome with Holdsworth “Path” or Constrictor Grips.
SEAT PILLAR.
Special H.M. light steel.
FINISH.
Coslettised frame and forks, Finished lustrous Flamboyant or colours. Chrome tips and ends by Holdsworth ” integral chrome.”
FOR ROAD WORK.
(Supplied only when H.P. Tyres and ½” × ⅛” chain is selected).
BRAKE.
Bulla Dural Brake.
MUDGUARDS.
Bluemels No-weight.
£10/10/0
Cash, or Easy Payments
DEPOSIT 20/-
Twelve monthly payments of 18/5
Approx. Weight, 19 lbs.
CHATER or B.S.A. fittings throughout
£12/12/0
EASY PAYMENTS, Deposit 20/– and 12 payments of 22/6

[Holdsworth’s Cyclone for path or road, photographed, a racing bicycle with dropped bars and no mudguards, with its specification, a price box for cash or easy payments and a box for the model with Chater or B.S.A. fittings. No folio is printed.]

— Page 11 —
PUTNEY RACE
“TRUE BLUE” TANDEM
1½” CHAIN LINE. (Registered Design No. 806077)
Mind the ” 30 ” signs with this Job ! !
Fast, balanced and elegant, there is no doubt that the design of this tandem will be eagerly discussed. It has that great advantage, from the racing standpoint, of 1½” chain-line. This allows cycle hubs to be used, reduces weight, wind resistance and actually increases the ” boiler room ” output by destroying that treadmill effect so apparent when “all out.” The rear rider is more over the bracket centre, and is more comfortably situated.
SPECIFICATION
FRAME.
Holdsworths exclusive design (registered design No 806,077) giving 1½” chain line Reynolds best quality “A” butted tubing throughout, 18 gauge down tube, 20 gauge “drainpipe.” Brampton lugs carefully filed down and cut away to Holdsworth’s special design to maintain full strength. “W.F.H.” special Tandem crown with Russ pattern ” D to round ” blade. Wheelbase, 64″. Note the weight, and bear in mind that nothing has been sacrificed in strength. Note the sturdy forward opening rear ends, lug work, and general finish. Bright parts chrome plated.
CHAIN WHEEL & CRANKS.
Williams 3-arm 40, 40, 48th with 6½” cranks or to order.
WHEELS.
B.W. No. 10 hub D.G. front and rear, built with Black 26″ × 1¼” Endricks, and 12/14 S.B. spokes. Worthy cogs and rings—any sizes. Note the fitting of D.G. hubs to both front and rear wheels makes them interchangeable and gives choice of four gears.
TYRES.
Dunlop Black Road Racing. 26″ × 1¼”.
BRAKES.
Resilion ” A ” Cantilever brakes front and rear, will pull you up however fast you are travelling.
MUDGUARDS.
Bluemels’ Black Featherweight with front extension.
PEDALS.
Brampton Universal Race, Chromed.
CHAINS.
Coventry roller ½” × ⅛”.
SADDLES.
Holdsworth Racing design—” Champion ” leather top.
HANDLEBARS.
17″ Shallow Highgate front and “Speen” 18″ rear. Chrome plated on 2″ or 3″ extension. Or Shirley in Chrome.
GRIPS.
Holdsworth pathgrip sleeving or Shockstops.
EQUIPMENT.
Reflector, Pump and tracknuts.
FINISH.
Black or Coloured Enamel. Lustrous Flamboyant finish, 10/- extra.
The whole frame positively rustproofed.
£15/15/0
Cash, or Easy Payments
DEPOSIT £2
Twelve monthly payments of 26/10
Approx. Weight, 44 lbs.
With Cyclo 3-Speed £17/1/0
EASY PAYMENTS
Deposit £2/0/0 12 monthly payments of 29/4
9

[Holdsworth’s Putney Race True Blue tandem, photographed, with dropped bars and mudguards, with its specification, a price box for cash or easy payments and a box for the tandem with a Cyclo three-speed gear. The page has an ornamental border.]

— Page 12 —
DOUBLE DIAMOND
ROAD RACE TANDEM
The Clubman’s joy. A really ” nippy ” job for the lads who know. All lugs lightened and brazed-on fittings. Weight 47 lbs. It should be noted that this is the TR UE double-diamond design, all four tubes at rear bracket being carried into the bracket shell. That gives extreme ridigity at this most important point.
SPECIFICATION
FRAME.
Wheelbase, 63½”. Top tubes, 21¾”, built of Reynolds best quality “A” double butted tubing throughout. Brampton fittings cut away carefully, this tandem is all that can be desired for racing.
Look at the weight and bear in mind nothing has been sacrificed in strength. At the figure this new arrival demands admittance to the finest value class on the market. Note rear fork ends, “W.F.H.” special design, note the lug work, and general finish.
Chromium finish to bright parts.
CHAINWHEEL & CRANKS.
Williams tandem 3-arm chromium plated chainwheel set, 44, 44, 46 × ⅛”. 6½ cranks. ‘ Worthy ” Cogs and rings any sizes.
WHEELS.
Endrick rims 26″ × 1¼”, built with 13-15 guage spokes. Brampton Tandem Hubs. ” Worthy ” built. Transfer guaranteed.
TYRES.
Dunlop Speed, 26″ × 1¼”.
BRAKES.
Two Resilion ” A ” Cantilever Brakes.
MUDGUARDS.
Bluemels white ” Featherweight.”
PEDALS
Brampton Universal Race, chromium plated.
CHAINS.
Coventry, ½” × ⅛”, front and rear.
SADDLES.
Holdsworth B17 design ” Champion,” leather top.
HANDLEBARS.
Front, 17″. Triumph bar on 3″ extension chromium.
Rear, 17″ Speen bend on seat pillar clip. chromium.
GRIPS.
Holdsworth sleeve grip or Shockstops.
EQUIPMENT.
Reflector, Pump and Track Nuts,
FINISH.
Black XXX or any coloured enamel and rustproofed.
£14/19/6
Cash, or Easy Payments
Deposit £2
Twelve monthly payments of 25/5
EXTRAS.
Lustrous Flamboyant Finish 10/-
Chrome Front Ends 6/6 Chrome Back Ends 6/6
0

[Holdsworth’s Double Diamond Road Race Tandem, photographed, with its specification, a price box for cash or easy payments and a box of extras. The page has an ornamental border; the folio prints only “0”.]

— Page 13 —
No. 2 TANDEM
A tandem in a class on its own for amazingly easy and silky running. Absolutely the finest value that money can buy in Touring tandems. Ideally suitable for Club riding, sound in build and equipment. LOOK at the specification :—
SPECIFICATION
FRAME.
Special “comfort” design. Wheelbase 65½” or to order. Holdsworth unique rear ends.
CHAINWHEELS & CRANKS.
Special Williams 3-pin tandem set, direct drive. 6½” cranks. Chrome.
WHEELS.
” Worthy-well-built ” transfer guaranteed wheels. 12/14 gauge. S. butted. English black spokes, with Dunlop 26″ × 1¼” × 1⅜”. Endrick Countersunk spoke hole rims, especially made to suit the hub brakes used.
HUBS & BRAKES.
The front hub is the peerless Sturmey Archer Tandem hub and brake. Smooth and efficient it is fitted with the famous ” Torgue ” arm to distribute the braking strain over the whole forks. The rear brake is the latest Super Cyklbrake 5″ brake diameter : Cable-cum-rod action, no straining or broken cables can arise, and easy powerful braking action is assured. Will hold you safely on ” 1 in 4.” Has the famous compensating spoke flanges, which make for a stiffer wheel, and is specially screwed for the derailleur 3-speed.
TYRES.
Dunlop Special tandem section. 26″ × 1¼” or 1⅜”.
MUDGUARDS.
Bluemels Featherweight, in black, with front extension in one piece. All eyes brazed on !
GEAR.
Cyclo 3-speed gear. 58-72-85 with water-proof control, and brazed on bracket.
CHAINS.
Coventry Roller chains. ½” × ⅛”.
SADDLES.
Terry Clubman or Holdsworth “Champion’ [?] leather top.
HANDLEBARS.
We fit 17″ Marsh level bend on 2″ or 3″ adjustable extension to the front, and 18″ ditto in ” T ” seat-pin clip to the rear. Both bars in chrome. If different bends or clips are desired, we are only too pleased to supply.
FINISH.
Rustproofed by positive process and four coats special Black, giving a fine and very durable finish. All usual bright parts heavily chrome plated. Tecalemit Grease force feed throughout. ” The Lubricating system that gets there ! ”
£16/16/0
Cash or Easy Payments
DEPOSIT £2
Twelve Monthly payments of 28/10
Approx. Weight 47 lbs.
Fitted STURMEY ” K.T.” Hub £16/11/0
” Freewheel & Hub–brakes £15/10/0
11

[Holdsworth’s No. 2 Tandem, photographed, a touring tandem with dropped bars, mudguards and hub brakes, with its specification, a price box for cash or easy payments and a box of prices with a Sturmey K.T. hub or a freewheel and hub brakes. The page has an ornamental border.]

— Page 14 —
CYCLONIC TANDEM
Race Model Upright Design
In response to many repeated requests we are including an upright Tandem in our 1937 range. Of graceful non-freakish lines, built in sensible dimension for real speed, we are confident it will be in great demand. With ¼” balls in lower race for easy steering. Note the close up back, the steering head, and amount of room generally. Wheelbase 61½”. Weight (stripped) 43 lbs.
SPECIFICATION
FRAME.
Chater Lea 21½” × 21½” or to order, built of H.M. Tubing 19 gauge down tube 20 gauge ” drain pipe ” 19/22 butted seat tubes, 22 gauge top tubes, 24 strut tube. Chater lugs carefully cut and hand filed, D to Round fork blades in special cast crown. Special ” W.F.H.” rear ends. Seat tubes and head tube angles are 70° to ground. Brackets 10¾” with 26″ wheels. 22″ top tube centres front and rear giving ample room. Wheelbase 61½”.
CHAINWHEELS AND CRANKS.
Williams 3-arm 42, 42, 52 ½ × ⅛”” with 6½” cranks or to order.
WHEELS.
” Solite ” Race Hubs D.G. or S.Sided built with Permachom 12/14 S. Butted spokes, 23 guage. Endrick Rims, chromium plated. ” Holdsworth ” special cogs and lock rings.
TYRES.
Dunlop Speed or John Bull Speed 26″ × 1¼”.
BRAKES.
Resilion ” A ” Cantilevers front and rear.
MUDGUARDS.
White Featherweight with front extension.
PUMP.
White Featherweight 15″ × ⅞”.
PEDALS.
Solid centre chromium plated, Webb Quill pattern with 5/32″ balls and plenty of room on the plates.
CHAIN.
Coventry roller ½” × ⅛”.
SADDLES.
B.17N or Standard (or equivalent) front and rear.
HANDLEBARS.
17″ Shallow Highgate C.P. front bend with Chater Lea 4″ specially made extension chromium plated. At rear 18″ Shirley pattern ” Tandem Rear ” bend.
GRIPS.
” Holdsworth pathgrip ” sleeving—you feel better !
EQUIPMENT.
Reflector, pump and Wing nuts (track nuts if preferred).
FINISH.
The whole frame positively rust proofed ” Orange flash,” Green, Red, Yellow or Black enamel with heavily chrome plated Crown and front fork ends and rear ends. by Holdsworth “integral chrome” process. Lustrous Flamboyant finish 10/- extra.
£17/17/0
Cash, or Easy Payment
Deposit £2
Twelve monthly payments of 30/11
12

[Holdsworth’s Cyclonic Tandem, race model of upright design, photographed, with dropped bars and mudguards, with its specification and a price box for cash or easy payment. The page has an ornamental border.]

— Page 15 —
LADIES’ MODELS
THE ZEPHYR
This is a Special Diamond Frame Model Built Especially for the Lady who desires a Speedy Machine. The Frame is Modelled on a Machine used by Mrs Holdsworth and has given every satisfaction both as regards Easy Running combined with Ideal Position.
Similar Equipment as Tornado (See page 5) (including High Pressure Rims and Tyres) and also including Two Resilion Brake …. £10 15 0
THE TYPHOON
An open frame machine with upright design including Russ-pattern front forks, and Rear Resilion Brake.
This machine is definitely a stride forward in Ladies design and will be the envy of all your club-members …. £7 17 6
Full specifications or suggestions willingly submitted on application.
13

[Holdsworth’s ladies’ models, the Zephyr with a diamond frame and the Typhoon with an open frame, each photographed with its price, inside a decorative border. Both bicycles have dropped handlebars and mudguards, and a boxed note at the foot offers full specifications on application.]

— Page 16 —
TRICYCLE CONVERSION SET
HOLDSWORTH’S TRICYCLE CONVERSION SET enables any cyclist to taste the joys of Tricycling without being put to the expense of ordering a Tricycle. It has been exhaustively tested throughout 1936 with very satisfactory results. Many are in use all over the United Kingdom.
Details as follows :—
Direct Drive by shaft mounted on annular bearings to near-side wheel—very rigid and responsive—offside wheel runs free.
Overall width from cone to cone—28 inches, or to order, will go through most doors and conforms to modern tricycle design.
Bracket—height reduced by 1 in.
Weight, with sprints, approximately 7 lbs. more than rear cycle wheel.
AS will be seen, the set consists of an axle with brazed on guides to fit in cycle forkends. Two stays, fitting on the seat bolt. These stays being telescopic enable the set to be fitted to different sizes of cycle frames. To attach the set to a cycle it is only necessary to remove the cycle rear wheel, fit axle to forks ends and stays to seat bolt.
ONLY A THREE MINUTE JOB !
PRICE OF SET.
(ex. tyres)
Sprint Rims …. £6 0 0
High Pressures …. £5 10 9
Endrick W.O. …. £5 6 6
Flamboyant 10/- ex.
All Chromium 15/- ex.
1937 DIVIDED AXLE TYPE
£1 extra.
Gives Short Wheel base.
HOLDSWORTH’S SOLID-DRIVE TRICYLE.
Following the overwhelming success of the Tricycle Conversion Set we have made arrangements to supply Tricycles to specification with “Holdsworth” Solid-drive transmission. This Axle is a revelation, positive, and practically fool proof. It will be found much lighter than the differential model …. £14 19 6 with “Sprites.”
Quotations for these and Abingdon Axle Tricycles with pleasure.
14

[Two photographs of the rear of a bicycle fitted with Holdsworth’s Tricycle Conversion Set, its two rear wheels on one axle, with the set’s details and prices and a note on Holdsworth’s solid-drive tricycle. The page sits inside a decorative border.]

— Page 17 —
FRAMES
WHEN a frame and forks only are required, I shall be pleased to supply. Such frames receive exactly the same attention as complete cycles.
Supplied complete beautifully finished with chromium plated head and bracket interiors, chain wheel, cranks and straight seat pin. Tecalemit grease lubrication throughout.
Special designs and specifications quoted for by return.
All have brazed on mudguard eyes, pump pegs, chain rest, reflector eye and detachable and adjustable Chater Lea fork lamp bracket. All frames built to order.
TYPHOON. Ladies or Gents …. Cash | £3/15/-
STELVIO …. ” | £4/17/6
CURLEW …. ” | £4/19/6
TORNADO or CYCLONE, Road, Path (Brampton) …. ” | £5/5/-
CYCLONE. Road, Path. Chater Lea …. ” | £6/-/-
CYCLONE. Road, Path. B.S.A. …. ” | £6/5/-
STANDARD. Chater Lea …. ” | £5/15/-
STANDARD. B.S.A. …. ” | £6/-/-
LA QUELDA—The Welded frame, Continental finish …. ” | £6/6/-
Finishes are exactly the same as Complete Models by the same names and following is a list of extras :—
Chrome front fork tips or rear stay ends where not included …. 6/6
Chrome front forks complete, extra to chrome fork tips …. 6/-
ALL Chrome frame and forks extra to Enamel …. 40/-
Chrome without an equal—Holdsworth’s “integral deposit” process To Flamboyant 30/-
Lustrous Flamboyant finish on heavy nickel plating, where enamel is standard …. 10/-
De Luxe Flamboyant finish on highly polished nickel plating. Any colour. A lasting finish of great lustre. Where Flamboyant is standard 20/- Where enamel …. 30/-
TANDEM frames and forks complete from £10, let me quote for your specification.
FORKS Only :— | Black | Nickel plated ends and crown | Chrom. plated ends and crown | All chrome.
BRAMPTON “A” Tubing …. | 14/- | 17/6 | 20/- | 24/-
CHATER “S31” or “H.M.” …. | 18/6 | 22/- | 24/6 | 27/6
All prices include brazed on mudguard eyes and Chater-Lea adjustable lamp bracket brazed on. Please state which side.
For Russ pattern or Special rake forks 6d. extra to above.
HOLDSWORTH CYCLES are despatched from my Works carefully packed in Crates.
15

[A photograph of a Holdsworth frame and forks with chain wheel and cranks fitted, above the frame price list, the extra finishes and a table of fork prices. A boxed note at the foot says the cycles are sent from the works packed in crates.]

— Page 18 —
HIDUMINIUM RR 56 WEIGHT SAVERS
This wonderful metal has definitely come to stay. It is quite as strong as steel and very much lighter.
Here is a special offer to enable you to fit Hiduminium to your new cycle.
The following five Hiduminium fitments will be substituted for steel on any model for an extra cost of only 14/6.
Handlebar …. 11½ oz. | Saving …. 12½ ozs.
Extension …. 5 ozs. | ” …. 4½ ozs.
Seat-pin …. 4 ozs. | ” …. 4 ozs.
Lamp-bracket …. ½ oz. | ” …. 1 oz.
Wing-nuts (set of 4) …. 2 ozs. | ” …. 2 ozs.
TOTAL WEIGHT SAVING 1½ lbs. ! ! EXTRA COST ONLY 14/6.
SIDECARS
I do not make sidecars as I consider that this is a specialists job. I am pleased however, to supply any of the following highly dependable sidecars. If you are ordering a tandem or single at the same time I will fit and adjust the sidecar before despatching.
The following are brief details, full particulars willingly sent upon request.
ARMSTRONG. Folding chassis, sidecar body only attached by four thumb-screws.
No. 4 Model. Body well sprung and comfortably upholstered. Finished in very smart silver enamel and fitted good Hood and Windscreen. Weight 28 lbs. £3 17s. 6d.
SANDUM. Chassis folds to pass 20 in. doorway.
De Luxe Model. H.M. Tubing. 20 in. by 2 in. wheels …. £5 19s. 6d.
No. 2 Model. Similar sidecar. 16 in. by 1⅜ in. wheel …. £3 19s. 9d.
WATSONIAN. The well-known motor cycle sidecar firm.
No. 1. Model. Fabric covered body. Celluloid wind and side screens. Folding Hood. Adjustable hammock seat …. £3 17s. 6d.
FENTONS. The Cycle side-car specialist firm.
De Luxe Sports Model. Torpedo shaped body giving stream-line effect. Weight 28 lbs. Many refinements …. £6 19s. 6d.
Lightweight Sports. Sidecar complete with rear locker. Improved windscreen. Weight 26 lbs. …. £6 0s. 0d.
Standard Model. For those who require a High class but cheaper outfit. Windscreen and hood …. £5 5s. 0d.
EASY TERMS arranged on any of the above.

[A text page offering five Hiduminium RR 56 alloy fitments in place of steel, with their weights and savings, and a priced list of Armstrong, Sandum, Watsonian and Fentons sidecars, inside a decorative border. No folio is visible on this page.]

— Page 19 —
GEAR TABLE
Number of Teeth on Chain-wheel | Number of Teeth Hub Cog | Diameter of Wheel. 26 in. | 27 in. | 28 in.
42 | 13 | 84.0 | 87.4 | 90.5
| 14 | 78.0 | 81.0 | 84.0
| 15 | 72.8 | 75.7 | 78.4
| 16 | 68.2 | 70.8 | 73.5
| 17 | 64.3 | 66.7 | 69.2
| 18 | 60.6 | 63.0 | 65.3
| 19 | 57.5 | 59.6 | 60.9
| 20 | 54.6 | 56.7 | 58.8
44 | 13 | 88.0 | 91.3 | 94.8
| 14 | 81.7 | 84.8 | 88.0
| 15 | 76.2 | 78.5 | 82.1
| 16 | 71.5 | 74.2 | 77.0
| 17 | 67.2 | 69.8 | 72.4
| 18 | 63.5 | 66.0 | 68.4
| 19 | 60.2 | 62.5 | 64.8
| 20 | 57.2 | 59.4 | 61.6
Number of Teeth on Chain-wheel | Number of Teeth Hub Cog | Diameter o fWheel. 26 in. | 27 in. | 28 in.
46 | 13 | 92.0 | 95.5 | 99.0
| 14 | 85.4 | 88.7 | 92.0
| 15 | 79.7 | 82.1 | 85.8
| 16 | 74.7 | 77.6 | 80.5
| 17 | 70.3 | 73.0 | 75.7
| 18 | 66.4 | 69.0 | 71.5
| 19 | 63.0 | 65.4 | 67.8
| 20 | 59.8 | 62.0 | 64.4
48 | 13 | 96.0 | 99.7 | 103.4
| 14 | 89.1 | 92.5 | 96.0
| 15 | 83.2 | 86.4 | 89.6
| 16 | 78.0 | 81.0 | 84.0
| 17 | 73.4 | 76.2 | 79.0
| 18 | 69.3 | 72.0 | 74.6
| 19 | 65.7 | 68.2 | 70.7
| 20 | 62.4 | 64.8 | 67.2
Guarantee
I Guarantee that all Cycles and Tandems are built in my own workshops and are of first class design and made from the very best selected materials.
Should any defect which is due to faulty building appear in any machine within three years of date of purchase, which has not been caused by fair wear and tear, misuse, accident or neglect, I will make good such defect free of all charge.
I do not hold myself responsible for any consequential damage or expense which may arise from the result of defective material or workmanship.
It is understood that I accept no responsibility for fittings such as Tyres, Saddles, Brakes, Hubs, Chains, etc., which are usually the subject of separate guarantee from the makers.
[signature: W. F. Holdsworth]

[Two gear tables in inches for chain wheels of 42, 44, 46 and 48 teeth with hub cogs of 13 to 20 teeth on 26, 27 and 28 inch wheels, above Holdsworth’s guarantee of three years with a printed signature. The guarantee is set in a ruled frame with a blackletter heading and initial, and no folio is visible.]

— Page 20 —
SEND FOR THIS BOOKLET
its
FREE
AIDS TO HAPPY CYCLING
CHILBOLTON
Test Valley.
Illustration by kind permission of Proprietors of “Cycling.”
W. F. HOLDSWORTH
This Booklet is the most comprehensive list of all cyclists’ requirements, whether for self or cycle, ever issued.
You cannot afford to be without a copy if you mean to make the best of your cycling.
Ladies have a special issue edited by Mrs. Holdsworth.
From the Press of Shield & Spring, Lancelot Place, London, S.W.7 (7543)

[A drawing of W. F. Holdsworth’s booklet Aids to Happy Cycling, its cover showing a lane with thatched cottages at Chilbolton in the Test Valley, offered free, printed in blue and red. The cover drawing carries a small mark at the foot of the lane, possibly an artist’s monogram too small to read, and the printer’s imprint runs along the foot of the page; brown spots and a horizontal crease mark the paper.]

— Page 21 —
ORDER FORM.
W. F. HOLDSWORTH,
Head Office: 121,LENNARD ROAD, BECKENHAM, KENT.
‘Phone : Sydenham 4461.
(Please address all correspondence to Head Office).
SHOWROOMS.
LONDON.
132, Lower Richmond Road, Putney, S.W.15.
185, Markhouse Road, Walthamstow, E.17.
5, Thesiger Road, Penge, S.E.20.
59-60, Chalk Farm Road, Camden Town, N.W.
PROVINCIAL.
143, Newtown Row, Birmingham.
CYCLES AND TANDEMS
“TYPHOON” “CYCLONE” “HURRICANE” “MISTRAL” “ZEPHYR” “STELVIO” “SIROCCO”
with CHATER – LEA OR BRAMPTON FITTINGS.
CASH OR EASY PAYMENTS.
NAME____
Date____193
ADDRESS____
____
Nearest Railway Station____
____
Please supply me with a____Model. I enclose £____ being deposit/full cash settlement. I require the machine to be delivered to the above address/called for at your____branch.
(Delete where necessary).
HEIGHT OF RIDER ____
INSIDE LEG MEASUREMENT ____
WEIGHT OF RIDER ____
FRAME SIZE ____
WHEELBASE ____ BRACKET HEIGHT ____
CHAINWHEEL (No. of Teeth) ____
COGS OR FREEWHEELS (No. of Teeth) 1____2____
CRANK LENGTH ____
SEAT PILLAR ____
FORK ENDS ____
SADDLE ____
HANDLEBAR ____
HANDLEBAR EXTENSION ____
CHAIN ____ PITCH____
PEDALS ____
HUBS. FRONT____ REAR____
(Wingnuts or Tracknuts, delete where necessary.)
RIMS. SIZE____ TYPE____
(Black or Chromium.)
TYRES. SIZE____ MAKE____
MUDGUARDS ____
(Extension all in one piece or separate.)
BRAKES. FRONT____ REAR____
FINISH____
If for “Sirocco” or “Mistral” machines, please state whether CHATER-LEA or B.S.A. fittings.
TYPHOON CYCLES AND No. 1 TANDEMS ARE STANDARD SPECIFICATION. THEREFORE IT IS UNNECESSARY TO COMPLETE ALL OF THIS FORM FOR THOSE MODELS.
Signed____
TANDEMS.
In addition to the foregoing, please also complete the following :—
REAR SADDLE ____
REAR HANDLEBAR ____
(State if seat pin or “T” clip is desired.)
REAR PEDALS ____
DERAILLEUR GEAR COG SIZES.
LOW____ NORMAL____ TOP____
EXTRAS.
BELL____ LAMP____
TOURING BAG____
TOE CLIPS OR STRAPS ____
CYCLOMETER ____
DERAILLEUR GEAR ____
2 OR 3 SPEED COGS. LOW ____ NORMAL____ HIGH____
STURMEY-ARCHER GEAR____
(3 speed or 2 speed, fixed or free).
HUB BRAKES. FRONT____ REAR____
CONLOY OR FIAMME RIMS____
CHROMIUM PLATED FRAME AND FORKS ____
” ” FORKS ONLY____
” ” ” TIPS____
CAPES LEGGINGS SOU’WESTER } Please use separate form. Full particulars of these and all equipment in “AIDS TO HAPPY CYCLING.”
PLEASE USE BLOCK CAPITALS WHERE POSSIBLE.
(This will help us to give correct and speedy execution of your order).

[W. F. Holdsworth’s blank order form for cycles and tandems, with the head office and showroom addresses and fill-in lines for the rider’s measurements, the specification, tandem details and extras. The form is unused, and horizontal creases cross the sheet.]

— Page 22 —
W. F. HOLDSWORTH
Head Office : 121, Lennard Road, BECKENHAM, Kent.
Proposal Form
for supply of
CYCLE or TANDEM
upon Easy Payment Terms.
To W. F. HOLDSWORTH, 121, Lennard Road, BECKENHAM, Kent.
Please supply me with goods at the E.P. price of £ : :
PURCHASER’S NAME ____
(GIVING FULL CHRISTIAN NAMES).
Are you over 21 ?____
Address in full ____
____
} If not at this address for longer than 12 months give previous address in full. ____
____
Married or Single ?____ Occupation____
Where employed and for how long ? ____
(NO ENQUIRIES ARE MADE AT THIS ADDRESS).
Are you the householder ?____ Do you own the Furniture ?____
When the customer is not a householder or is a married woman or a minor, a householder is required who agrees to act as Guarantor. A married woman cannot be accepted as a Guarantor. The form below should be completed by the proposed Guarantor.
GUARANTOR’S NAME____
(GIVING FULL CHRISTIAN NAMES).
Are you over 21 ?____
Address in full ____
____
} If not at this address for longer than 12 months give previous address in full ____
____
Married or Single____ Occupation____
Where employed and for how long ? ____
(NO ENQUIRIES ARE MADE AT THIS ADDRESS).
Are you the householder ?____ Do you own the Furniture ?____
It should be understood that the filling in of this Form does not ensure acceptance of this Proposal.

[W. F. Holdsworth’s blank proposal form for the supply of a cycle or tandem on easy payment terms, with fill-in lines for the purchaser and for a guarantor. The form is unused, a horizontal crease crosses the sheet near its middle and no folio is visible.]