Girard 1950 Advertisement — Children’s Bicycles of Every Size

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VELOS D’ENFANTS

Toutes tailles — Montés ou non montés
CADRES – ROUES complètes et tous Accessoires
pour VÉLOS D’ENFANTS

LES CYCLES GIRARD, 77, R. de Charonne, PARIS – Roq. 62-11

[A wide, shallow all-type advertisement in a single-rule frame open at the top. The headline “VELOS D’ENFANTS” runs across the top in heavy geometric sans-serif capitals, flanked at each end by a block of five short horizontal speed lines. Below come a line in a light sans serif, two lines in bold sans serif with a rule under “VÉLOS D’ENFANTS”, and the firm’s name, address and telephone in bold condensed capitals at the foot. No illustration, signature or agency mark.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Lightrace and Lelege, Ruhier, the Éclair cable clamp, Oryap, Yellorex, Mazoyer, Verrerie Stéphanoise and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]