Dunois November 1952 Advertisement — The Mistral Radieuse Sport Spéciale 480 x 24 pump, the pump of the professionals

— Page 1 —
Pompes
MISTRAL

RADIEUSE
“SPORT”
Spéciale

LA POMPE DES PROFESSIONNELS
celle qui “Gagne du temps”

480 × 24

GRANDS SUCCÈS

*

LA MEILLEURE DES POMPES
en laiton chromé d’un
poli extra-soigné

*

RENOMMÉE MONDIALE

*

MISTRAL

RADIEUSE
Spéciale SPORT

EN VENTE CHEZ TOUS LES GROSSISTES ET DÉTAILLANTS DE CYCLES

[A ruled advertisement in black and white inside a double-line border. Two cloth flags, drawn in line engraving with dense horizontal hatching to show the folds, fly from two long slanted pump barrels. The left flag carries the word MISTRAL in black slanted italic capitals and the left pump, a plain tube with a small oval badge lettered MISTRAL near its middle, stands beneath it; the right flag carries RADIEUSE “SPORT” Spéciale in black slanted lettering and the right pump, a longer ribbed tube with a gripped handle cap at its top, shows a pointed arrow-shaped label lettered RADIEUSE Spéciale SPORT along its barrel. The word “Pompes” is set in large black brush script at the upper left. Short columns of text in spaced sans-serif capitals and slanted lowercase sit to the left of the first pump and between the two, separated by small stars. Across the lower center the name MISTRAL is drawn in very large heavy slanted capitals with speed-line hatching, and a black band across the foot carries the selling line in white spaced capitals. The initials DEL appear in small capitals at the right of the large name, apparently an artist’s signature. No firm address is printed.]

[This advertisement shares page 36 of L’Officiel du cycle with an advertisement for Torpedo, held here as its own record.]